Sold out
Read the story Inventory cleared in 11 months
The work, in context
13 accounts · 7 industriesWork.
Includes DIFOUMA engagements and work delivered in prior roles. Each case study names the context.
Different challenges, deliberate decisions. Thirteen accounts across Indonesia, APAC, Europe and the Middle East — ecommerce and lead generation.
Filter by market
13 case studies
-48%
Read the story Cost per booking, first 30 days
+210%
Read the story Bookings, high season
Rosewood Hotels & Resorts
Bookings in high season, cost per booking down.
Delivered at Acronym · Performance Marketing & SEO Analyst
+74%
Read the story Sales, YoY Black Friday
Bayu The Label
Sales up year on year, on inventory-aware spend.
Delivered at Bayu The Label · Performance Marketing & Analytics Lead
+118%
Read the story Organic traffic
Potato Head Bali
Organic traffic, in a saturated search market.
Delivered at Acronym · Performance Marketing & SEO Analyst
+45%
Read the story Qualified leads
CommScope APAC
Qualified leads from predictive targeting.
Delivered at Acronym · Performance Marketing & SEO Analyst
-35%
Read the story Cost per lead
Celevenus Wellness & Aesthetic
Cost per lead, in a saturated aesthetics market.
Delivered at Roots Digital · Ad Operations & Analyst
-37%
Read the story Cost per click
Hermès Paris
CPC down, traffic quality up, guardrails intact.
Delivered at Acronym · Performance Marketing & SEO Analyst
-32.9%
Read the story Cost per lead
+19.2%
Read the story Conversion rate
Orita Sinclair
Enrolment enquiries, at a lower cost.
Delivered at Roots Digital · Ad Operations & Analyst
+41%
Read the story Organic traffic
Timezone
Organic traffic to venue pages, across APAC.
Delivered at Acronym · Performance Marketing & SEO Analyst
-23%
Read the story CPL, ambulance services
Medlink Healthcare
Two service lines, two intents, both cheaper.
Delivered at Roots Digital · Ad Operations & Analyst
0 → live
Read the story Paid media & measurement stack
A similar situation? Start with the account itself.
A clearer next move
The next onecould be yours.
A 30-minute teardown of your live account. No deck. No pitch.