Services
Yogyakarta APACThe person who audits the account is the person who runs it.
Expertise
Meta, TikTok and LinkedIn. Structure, testing, incrementality.
Search, Shopping, PMax. The feed comes before the bids.
Tracking, attribution, one dashboard. Built first.
The page after the click. An add-on, when the page is the problem.
The fee
Every engagement starts with the numbers.
The minimum applies when 10% falls below it. There is no minimum contract. Your ad budget is paid to the platforms, not to DIFOUMA.
02
Platforms: Google Ads, Merchant Center, Microsoft Advertising
Search performance is usually held back by one of four things: weak query control, brand and non-brand traffic mixed together, incomplete conversion tracking, or a product feed that makes bid optimisation unreliable.
What is included
Not included
Budgets do not rise to manufacture more reported conversions. Spend increases when lead quality, revenue or another agreed outcome supports it, and not before.
Full catalogue management and complex ecommerce development are scoped separately.
03
Tools: GA4, Google Tag Manager, BigQuery, Looker Studio, Meta CAPI
A platform dashboard can report a conversion without proving it became revenue. Two platforms can claim the same customer on the same day.
What is included
Not included
A warehouse does not get added because it sounds sophisticated. If GA4, a clean lead record and one reliable dashboard answer the commercial questions, that is the right system and the cheaper one.
CRM migration, enterprise data engineering and custom business-intelligence applications need a separate scope.
Guides, in Indonesian: Cara tracking lead WhatsApp dari iklan · Lead murah tapi tidak closing · Berapa CPL yang masuk akal
04 · Add-on
More qualified traffic does not fix a page that makes the next step difficult.
What is included
Campaign and page data identify where qualified visitors stop progressing. One objective and one success metric are agreed before anything is changed. The page is built or revised, the form and conversion events are tested before traffic is pointed at it, and performance is then compared with the baseline it replaced. Further changes follow the evidence, not anyone's preference.
Scope depends on page complexity, required integrations, the number of variants and the testing plan. Work outside the agreed scope is quoted before it begins.
Not included
Fit
Process
01
02
03
04
05
Based in Yogyakarta and comparing agencies? Performance marketing agency di Jogja · Jasa Google Ads dan Meta Ads di Jogja · Jasa iklan klinik kecantikan · Jasa digital marketing properti Jogja
Proof
Cost per click
CPC down, traffic quality up, guardrails intact.
Delivered at Acronym · Performance Marketing & SEO Analyst
Bookings, high season
Bookings in high season, cost per booking down.
Delivered at Acronym · Performance Marketing & SEO Analyst
Sales, YoY Black Friday
Sales up year on year, on inventory-aware spend.
Delivered at Bayu The Label · Performance Marketing & Analytics Lead
Every case study names the role and the organisation the work was delivered under. Work from a previous employer is never presented as a DIFOUMA client engagement.
FAQ
10% of managed ad spend, with a minimum fee of IDR 3,000,000 per month. The minimum is a floor, not an introductory rate that rises after three months.
Yes. An engagement does not have to include every channel. The recommended mix depends on how your customers discover, evaluate and buy what you sell.
Creative direction, testing concepts, briefs, copy recommendations and format planning are included in paid-media management. Daily content production, photography and regular video shoots are not.
Measurement is reviewed at the start of every paid-media engagement, and straightforward corrections are usually part of the agreed setup. Larger server-side, warehouse or reporting builds need a separate scope.
A page can be built or revised through Landing pages & CRO — but only alongside paid-media management, never on its own. The reason is practical: without campaign traffic, conversion tracking and lead-quality data, there is no honest way to tell whether a new page worked.
Dimas Yudha Pratama, directly — the audit, the implementation, the ongoing management and the reporting. No account manager, no junior handoff.
It depends on current capacity, how ready platform access is, and the scope agreed in the first conversation. A start date is confirmed before anything is signed.
No. The commitment is to the agreed work, the measurement discipline and transparent reporting. Commercial results also depend on your offer, pricing, sales process, fulfilment, competition and market conditions — none of which a media buyer controls.
A clearer next move
A 30-minute review of the live account and the measurement behind it. No deck. No pitch.
