Four things. Done properly.
The person who audits the account is the person who runs it.
Paid search & shopping
Brand defence, non-brand expansion, PMax on a short leash. For ecommerce, the product feed gets fixed before a single bid moves.
- Google Ads
- Merchant Center
- Bing
Creative & CRO
Concepts, UGC briefs, static and video variants, and the landing pages behind them. Built to be tested, not to win awards.
- UGC
- Static + video
- Landing pages
Data & analytics
A warehouse that joins ad spend to what actually shipped, server-side tracking so conversions survive the browser, and one dashboard the whole team reads the same way. This gets built first — every decision after it inherits its errors.
- BigQuery
- Looker Studio
- GA4
- Meta CAPI
How an engagement runs.
- Week 1–2
Audit
Account, tracking, feed, creative library.
- Week 3–6
Rebuild
New structure, clean measurement.
- Month 2+
Scale
Spend up while efficiency holds.
- Ongoing
Report
One dashboard, one weekly call.
Based in Yogyakarta and comparing agencies? Digital marketing agency di Jogja
A retainer, plus a share of spend.
The minimum keeps a smaller account viable to run properly. The percentage means scale is worth something to both of us.