210% more bookings without touching the brand.

Scaling room bookings across Rosewood's APAC portfolio without loosening luxury brand positioning. Travel demand swings hard by season, so the account had to capture immediate intent without overspending into a trough or cheapening the premium experience on the way through.

A dual-track strategy on Google and Meta Ads, split between short-term demand capture and long-term demand generation, so seasonal peaks were bid into deliberately rather than absorbed at whatever the auction cost that week.

5.6x ROAS across the APAC properties, cost per booking down 32% year on year, and a seasonal campaign that lifted bookings 210% at peak.