Luxury fashion ecommerce
Scale, without diluting the brand.
-37%Lowered CPC while increasing traffic quality
ProspectingImproved traffic quality and ad efficiency across luxury audiences
The problem
Scaling traffic for Hermès while holding to strict luxury brand guardrails. The goal was efficiency and audience quality — broad or low-intent targeting would have bought the numbers at the cost of the exclusivity that is the product.
What we did
A precision-targeting framework on Meta and Google Ads using hyper-refined geographic and audience controls, paired with a demand-capture strategy running automated creative rotation and sequencing.
Where it landed
CPC down 37% while traffic quality went up, with ad efficiency improved across luxury prospecting audiences.