The problem.
Scaling traffic for Hermès while holding to strict luxury brand guardrails. The goal was efficiency and audience quality — broad or low-intent targeting would have bought the numbers at the cost of the exclusivity that is the product.
Work / Ecommerce / APAC
Delivered at Acronym · Performance Marketing & SEO AnalystScale, without diluting the brand.
Hermès Paris. CPC down, traffic quality up, guardrails intact.
- Lowered CPC while increasing traffic quality
- -37%
Ecommerce / APAC
-37%
Cost per click
The story
What we did.
A precision-targeting framework on Meta and Google Ads using hyper-refined geographic and audience controls, paired with a demand-capture strategy running automated creative rotation and sequencing.
Where it landed.
CPC down 37% while traffic quality went up, with ad efficiency improved across luxury prospecting audiences.
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