Broad outreach was the budget leak.

Graphisoft. Cost per lead inside a 90-day window.

Decrease in CPL within 90 days: -32.9%
Conversion rate from targeted professional audiences: +22.7%
Budget efficiency, with lead quality held: +48.1%

Client: Graphisoft
Channels: Google Ads, Meta Ads, LinkedIn Ads
Role: Ad Operations & Analyst
Delivered at: Roots Digital

B2B / Singapore

-32.9%

Cost per lead

The story

The problem.

Generating high-quality B2B leads for Archicad 26 in a saturated market with long sales cycles and expensive professional audiences. Budget inefficiency was driving acquisition costs up among exactly the architects and designers the product is built for.

What we did.

A strategic overhaul and creative restructure across Google, Meta and LinkedIn Ads, built on hyper-segmented targeting for professional AEC audiences and a full-funnel creative journey rather than a single broad push.

Where it landed.

Cost per lead down 32.9% inside 90 days, conversion rate up 22.7% from the targeted professional audiences, and budget efficiency up 48.1% without giving up lead quality.

Similar situation? Start with a 30-minute audit.

Get a FREE Audit

Next case study

All work

Education / Singapore

+19.2%

Conversion rate

Read the story

Orita Sinclair

Enrolment enquiries, at a lower cost.

Delivered at Roots Digital · Ad Operations & Analyst

A clearer next move

Less guesswork.More direction.

A 30-minute teardown of your live account. No deck. No pitch.

Get a FREE Audit Email us