Software · Archicad 26
Broad outreach was the budget leak.
-23%Decrease in CPL within 90 days
+19%Conversion rate from targeted professional audiences
The problem
Generating high-quality B2B leads for Archicad 26 in a saturated market with long sales cycles and expensive professional audiences. Budget inefficiency was driving acquisition costs up among exactly the architects and designers the product is built for.
What we did
A strategic overhaul and creative restructure across Google, Meta and LinkedIn Ads, built on hyper-segmented targeting for professional AEC audiences and a full-funnel creative journey rather than a single broad push.
Where it landed
Cost per lead down 23% inside 90 days and conversion rate up 19% from the targeted professional audiences, lifting campaign ROI.