Creative education · diploma programmes
Creative testing, not more budget.
-23%Decrease in cost per lead
+19%Conversion rate from refreshed creative
-19%CPC across diploma programmes
The problem
Scaling high-quality student enrolment for specialised diploma programmes in a competitive creative education market, where the pressure was on conversion efficiency and the cost of acquiring a prospective student.
What we did
Optimised full-funnel campaigns across Google and Meta Ads with a heavy emphasis on creative testing and refreshed ad copy, aligning messaging to specific diploma programme benefits and tightening targeting behind it.
Where it landed
Cost per lead down 23%, CPC down 19% and conversion rate up 19%, with more qualified enquiries reaching the programmes.