The problem.
Scaling high-quality student enrolment for specialised diploma programmes in a competitive creative education market, where the pressure was on conversion efficiency and the cost of acquiring a prospective student.
Work / Education / Singapore
Delivered at Roots Digital · Ad Operations & AnalystCreative testing, not more budget.
Orita Sinclair. Enrolment enquiries, at a lower cost.
- Conversion rate from refreshed creative
- +19.2%
- CPC across diploma programmes
- -8.1%
- Cost per lead against the previous period
- -2.3%
Education / Singapore
+19.2%
Conversion rate
The story
What we did.
Optimised full-funnel campaigns across Google and Meta Ads with a heavy emphasis on creative testing and refreshed ad copy, aligning messaging to specific diploma programme benefits and tightening targeting behind it.
Where it landed.
Conversion rate up 19.2%, CPC down 8.1% and cost per lead down 2.3% against the previous period, with more qualified enquiries reaching the programmes.
Similar situation? Start with a 30-minute audit.
Next case study
All work+41%
Read the story Organic traffic
Timezone
Organic traffic to venue pages, across APAC.
Delivered at Acronym · Performance Marketing & SEO Analyst
A clearer next move
Less guesswork.More direction.
A 30-minute teardown of your live account. No deck. No pitch.