Past the brand search, into local intent.

Improving organic discoverability for Timezone's entertainment centres across highly competitive APAC markets. The brief was to move past brand-name searches and capture high-intent local traffic for specific services — bowling, party bookings — that end in someone physically walking in.

A dual-track SEO strategy: localised search optimisation on venue-specific landing pages, plus high-value blog content built against high-volume keywords for those service lines.

Organic traffic to venue pages up 41%, with the localised SEO and content programme lifting both search visibility and in-store visits across the APAC market.