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Work / Hospitality / Indonesia

Delivered at Acronym · Performance Marketing & SEO Analyst

+118% organic in the most contested market in Bali.

Potato Head Bali. Organic traffic, in a saturated search market.

Organic traffic to the site
+118%
Dwell time on visual storytelling content
+35%
“Resort in Seminyak”, “resort in Bali”, “beach club in Seminyak”
Page one
Client
Potato Head Bali
Scope
On-page SEO, Off-page SEO, Content
Role
Performance Marketing & SEO Analyst
Delivered at
Acronym

The story

The problem.

Competing in Bali's hyper-saturated luxury hospitality and entertainment market. The brand needed to own high-volume intent for two different things at once — accommodation and lifestyle experiences — without flattening the aesthetic-driven identity that makes it worth booking.

What we did.

A full on-page and off-page SEO framework built around a visual storytelling content strategy, targeting high-intent terms like “Resort in Seminyak” and “Beach club in Seminyak” rather than generic destination keywords.

Where it landed.

Organic traffic up 118%, improved rankings across the target keyword set, and dwell time up 35% on the storytelling content.

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