The problem.
Identifying and engaging high-value decision-makers inside highly specialised telecommunications and infrastructure segments across APAC. Broad outreach was buying volume from people who would never specify the product.
Work / B2B / APAC
Delivered at Acronym · Performance Marketing & SEO AnalystPrecision targeting at scale: an ABM framework for APAC.
CommScope APAC. Qualified leads from predictive targeting.
- Qualified leads from predictive targeting
- +45%
- CPC through optimised targeting
- -28%
- Engagement on niche audiences vs baseline
- 3.2x
B2B / APAC
+45%
Qualified leads
The story
What we did.
A full-scale account-based marketing programme across LinkedIn and Google Ads, using predictive targeting and hyper-niche audience segmentation to replace reach with a surgical, high-intent lead model.
Where it landed.
Qualified leads up 45%, CPC down 28%, and niche audiences engaging at 3.2x the account baseline.
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Read the story Cost per lead
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Delivered at Roots Digital · Ad Operations & Analyst
A clearer next move
Less guesswork.More direction.
A 30-minute teardown of your live account. No deck. No pitch.