Telecommunications · APAC
Precision targeting at scale: a global ABM framework.
+45%Qualified leads from predictive targeting
-28%CPC through optimised targeting
3.2xEngagement on niche audiences vs baseline
The problem
Identifying and engaging high-value decision-makers inside highly specialised telecommunications and infrastructure segments across APAC. Broad outreach was buying volume from people who would never specify the product.
What we did
A full-scale account-based marketing programme across LinkedIn and Google Ads, using predictive targeting and hyper-niche audience segmentation to replace reach with a surgical, high-intent lead model.
Where it landed
Qualified leads up 45%, CPC down 28%, and niche audiences engaging at 3.2x the account baseline.