Medical aesthetics
35% off the cost of a patient enquiry.
-35%Decrease in cost per lead
+40%Conversion rate from improved ad communication
The problem
Scaling patient enquiries for high-end aesthetic treatments inside a saturated medical-beauty market, where the objective was exponential lead growth and an aggressively lower acquisition cost per patient at the same time.
What we did
Reconstructed the Google and Meta Ads strategy around persuasive ad communication and funnel optimisation — refining the messaging to land with high-intent audiences and rebuilding the call-to-action flow behind it.
Where it landed
Cost per lead down 35% with conversion rate up 40%, so paid media delivered more qualified aesthetic leads at a lower acquisition cost.