The problem.
Scaling patient enquiries for high-end aesthetic treatments inside a saturated medical-beauty market, where the objective was exponential lead growth and an aggressively lower acquisition cost per patient at the same time.
Work / Aesthetics / Singapore
Delivered at Roots Digital · Ad Operations & Analyst35% off the cost of a patient enquiry.
Celevenus Wellness & Aesthetic. Cost per lead, in a saturated aesthetics market.
- Decrease in cost per lead
- -35%
- Conversion rate from improved ad communication
- +40%
Aesthetics / Singapore
-35%
Cost per lead
The story
What we did.
Reconstructed the Google and Meta Ads strategy around persuasive ad communication and funnel optimisation — refining the messaging to land with high-intent audiences and rebuilding the call-to-action flow behind it.
Where it landed.
Cost per lead down 35% with conversion rate up 40%, so paid media delivered more qualified aesthetic leads at a lower acquisition cost.
Similar situation? Start with a 30-minute audit.
Next case study
All work-37%
Read the story Cost per click
Hermès Paris
CPC down, traffic quality up, guardrails intact.
Delivered at Acronym · Performance Marketing & SEO Analyst
A clearer next move
Less guesswork.More direction.
A 30-minute teardown of your live account. No deck. No pitch.