Search found them.Social went and got them.

Before we took over Kawa Village, there was no clear strategy on the paid channels. The project was already on the market — not a launch, and not a clean baseline — but nothing structured was generating leads, and no audience strategy tied the campaigns to lead quality. Spend was buying enquiries with no read on which of them were worth a sales call.

Google Ads took the bottom of the funnel, built around buying intent rather than broad category terms, so someone already searching for a house was caught there first. Meta worked around that: retargeting ran cross-channel off Google traffic to follow up the searchers who had not converted, while cold acquisition ran on a 1% lookalike built from a survey audience rather than a generic interest-based seed — so cold traffic started closer to an actual buyer profile. Messaging was segmented by audience, so a first-time searcher and a retargeted visitor never saw the same pitch.

Cost per MQL down 44% against the previous average, and Kawa Village sold out eleven months after we took it on.

Selling a housing project in Indonesia? Jasa digital marketing properti Jogja